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Swiss milk creations

Swiss milk creations

Novelty

Discover our new Swiss Milk Collection

A journey to the heart of the Swiss Alps to share the Swiss experience

To pay tribute to Switzerland and to the reputation of its milk, after two years of research, Villars is launching a new range of three milk chocolate bars honouring the Swiss Alpine regions.

Each region has its own typical features:

  • milk from Lucerne has a characteristic freshness
  • milk from Berne has a milky, melt-in-the-mouth quality
  • and milk from Fribourg tastes creamy and caramelised.

Each region has its own identity – and its own recipe.

Partnership agreements were concluded with dairies in each of the cantons in order to make a selection, organise the rounds and source the milk to ensure the typical flavours of each region’s milk were present in the chocolate.

The wrappers of these delicious chocolate bars feature images of “poya”, or mountain pastures on the reverse, much like the simple paintings that adorn the stables in the area. Finally, visual reference is also made on the front to the different breeds of cow as symbols of each region.

A new range of three chocolate bars in different milk flavours makes for a unique taste experience, bringing together modernity and Swiss culture. Discover them in store now.