{"id":266632,"date":"2021-07-16T08:29:35","date_gmt":"2021-07-16T08:29:35","guid":{"rendered":"https:\/\/www.villars.com\/traditional-know-how\/"},"modified":"2023-02-15T16:07:28","modified_gmt":"2023-02-15T16:07:28","slug":"traditional-know-how","status":"publish","type":"page","link":"https:\/\/www.villars.com\/en\/traditional-know-how\/","title":{"rendered":"Traditional know-how"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”1px||1px|||” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||15px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_dmb_breadcrumbs font_icon=”%%20%%” use_home_icon=”off” _builder_version=”4.16″ _module_preset=”default” body_font=”Helvetica Neue||||||||” body_text_color=”#c4c4c4″ body_font_size=”16px” body_letter_spacing=”0.1em” separator_text_color=”#c4c4c4″ link_font=”Helvetica Neue||||||||” link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22link_text_color%22%93}”][\/et_pb_dmb_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/histoire_chocolat_villars-depuis1901.png” title_text=”histoire_chocolat_villars-depuis1901″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color_gradient_direction=”90deg” vertical_offset=”-130px” z_index=”999″ vertical_offset_tablet=”” vertical_offset_phone=”-100px” vertical_offset_last_edited=”on|phone” width_tablet=”” width_phone=”100%” width_last_edited=”on|phone” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{%22gcid-dadae498-489d-4913-adb6-09b6e16557ab%22:%91%22colorStart%22%93}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ _module_preset=”default” background_color=”gcid-dadae498-489d-4913-adb6-09b6e16557ab” custom_padding=”|90px||90px|false|true” global_colors_info=”{%22gcid-dadae498-489d-4913-adb6-09b6e16557ab%22:%91%22background_color%22%93}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”default” header_text_color=”gcid-d9230616-ff6b-4631-9632-b8e012830aac” width_tablet=”” width_phone=”120%” width_last_edited=”on|phone” custom_margin=”92px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”55px|||-40px|false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||5px||false|false” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”31px” header_line_height_last_edited=”on|phone” global_colors_info=”{%22gcid-d9230616-ff6b-4631-9632-b8e012830aac%22:%91%22header_text_color%22%93}”]<\/p>\n

The Villars story<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”2e2790a8-a610-470a-88e9-dca8b5746ef3″ text_text_color=”gcid-d935c3d8-c6b1-4fa1-8c3f-41092e219d69″ width_tablet=”” width_phone=”120%” width_last_edited=”on|phone” custom_margin=”0px||90px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px|-40px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|80px|||false|false” custom_padding_tablet=”” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{%22gcid-d9230616-ff6b-4631-9632-b8e012830aac%22:%91%93,%22gcid-d935c3d8-c6b1-4fa1-8c3f-41092e219d69%22:%91%22text_text_color%22%93}”]<\/p>\n

Since 1901, Villars has been a story of traditions renewed by permanent creation. A story of passion for the dairy and cocoa farming regions, for chocolate-making know-how and time enough to do it right. A story of an outstanding brand encountering the discerning consumer. Villars, pure Swiss chocolate the heart of Fribourg and the home of traditional dairy farming.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/montagne.png” title_text=”montagne” disabled_on=”off|off|off” admin_label=”Montagne” _builder_version=”4.16″ _module_preset=”default” positioning=”absolute” vertical_offset=”30.7vh” vertical_offset_tablet=”112px” vertical_offset_phone=”65px” vertical_offset_last_edited=”on|phone” horizontal_offset_tablet=”153px” horizontal_offset_phone=”58px” horizontal_offset_last_edited=”on|phone” position_origin_a_tablet=”” position_origin_a_phone=”” position_origin_a_last_edited=”on|phone” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|phone” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|phone” width=”100%” filter_opacity=”15%” positioning_tablet=”relative” positioning_phone=”relative” positioning_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_padding=”||1px|||” custom_padding_tablet=”” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”e6c1eaa8-524a-44f2-b25c-ffc67a3e1a36″ custom_margin_tablet=”0px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”30px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Villars is everyday Switzerland<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” custom_margin=”30px||||false|false” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22link_text_color%22%93}”]Whilst travelling the Swiss roads or railways, who hasn\u2019t seen the famous Villars cows that built the reputation of the factory? The Villars cow, which was the official emblem of the brand for several decades, symbolises the Fribourg roots of the factory. Designed in 1906 by Martin Peikert, an artist from Zug, the cow with the playful eyes contemplates passing traffic, sure of the quality of her milk. More than a century later, this dairy cow and its Swiss milk remain at the centre of our story.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”e6c1eaa8-524a-44f2-b25c-ffc67a3e1a36″ custom_margin=”90px||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”30px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Villars, a profoundly human history<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” custom_margin=”30px||||false|false” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22link_text_color%22%93}”]<\/p>\n

In 1901 Wilhelm Kaiser, a 28-year old man from Bern, founded the company Chocolat Villars in Villars-sur-Gl\u00e2ne, in the Canton of Fribourg. An intrepid visionary, the young Wilhelm laid the foundations of the factory, still in use today, as is its artisanal process \u2013 chocolate made under one roof from start to finish, from the selection and roasting of the beans to the conching and moulding of the chocolate. A fully mastered artisanal process in the same place, from the selection and roasting of the beans to the conching and molding of the chocolate. An ability to choose his own route, for the benefit of his clients, by refusing the cartels of the time. And a constant desire to innovate, with the first liqueur chocolates in 1935. Such was Wilhelm Kaiser, an incorrigible entrepreneur championing Villars, pure Swiss chocolate. Such was Wilhelm Kaiser, an incorrigible entrepreneur championing Villars, pure Swiss chocolate.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”notre-histoire” _builder_version=”4.16″ _module_preset=”default” custom_padding=”120px||0px|||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”|||10px|false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#bdbdbd” disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”e6c1eaa8-524a-44f2-b25c-ffc67a3e1a36″ header_2_line_height=”30px” width=”350px” module_alignment=”center” custom_margin=”-50px||0px||false|false” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” text_orientation_phone=”center” global_colors_info=”{}”]<\/p>\n

The history of Villars in key dates<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#bdbdbd” disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_1901.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Wilhelm Kaiser founds Chocolat Villars in Villars-Sur-Gl\u00e2ne, the Canton of Fribourg.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_1904.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

The winning combination of quality and creativity makes Villars the exclusive supplier of European royal courts.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_1928.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

The Villars cow appears for the first time and becomes the emblem of the factory.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_1935.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Chocolat Villars creates a world first with its liqueur chocolates in tablet shape, called Larmes de Kirsch, the beginning of an ongoing range of new flavours.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_1969.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]The famous Perrier T\u00eate au Choco takes its place in the Villars family of chocolates.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_1995.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Acquisition of Villars by Savencia Group.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2001.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

The factory revisits an old family recipe that becomes the Chocolat au Lait \u00e0 l\u2019Ancienne.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2003.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]The exclusive Villars Ma\u00eetre Chocolatier shop opens in the centre of Fribourg. In 2007, constantly inspired by the exceptional dairy producing region, the factory creates its ultra fresh “bonbons de chocolats” with cr\u00e8me de Gruy\u00e8re.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2009.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Launch of the first stevia chocolate bar<\/a>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2013.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

Faithful to its Fribourg roots, Villars Ma\u00eetre Chocolatier moves to a more modern site.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2015.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Villars create the Pure Range, with different chocolate variations on Swiss milk.[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2016.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Planning ahead for the new 2017 \u201cSwissness\u201d legislation, Villars Ma\u00eetre Chocolatier took the initiative to strengthen the transparency and traceability of all its Swiss ingredients.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2017_1.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Launch of two product ranges symbolising all of Switzerland\u2019s expertise and perfectly embodying the Villars strategy: Les Pures Liqueurs Suisses<\/a> (Pure Swiss liqueurs).[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2017_2.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]and les Laits Suisses (Swiss milk creations).[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/Histoire_2017_STEVIA.png” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]Launch of a new chocolate bar: Swiss Milk no added sugar and reduced lactose content with Stevia. [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/1-Site_de_Marque-2021-Histoire-Images-V1-25.06.21-01.jpg” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

Launch of a new range comprising 8 varieties of Villars coffees combining Arabica and Robusta origins.
Balanced blends, with specific aromatic profiles, to meet the expectations of all coffee lovers, individuals or professionals.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/1-Site_de_Marque-2021-Histoire-Images-V1-25.06.21-02.jpg” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

Launch of an organic, Swiss, fair and gourmet range including 4 milk and dark chocolate recipes without palm oil and without soy lecithin.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/1-Site_de_Marque-2021-Histoire-Images-V1-25.06.21-03.jpg” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

New graphic identity in full color highlighting affirmed and claimed commitments and a strong anchoring of Swiss origin and premium positioning.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” _builder_version=”4.16″ _module_preset=”default” max_width=”1080px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/1-Site_de_Marque-2021-Histoire-Images-V1-25.06.21-05.jpg” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

Introduction of the new recipe from the Pays de Vaud with cocoa and distinctive notes in the collection of milk chocolates from the Swiss cantons.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/1-Site_de_Marque-2021-Histoire-Images-V1-25.06.21-07-2.jpg” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

To celebrate its 120th anniversary, Villars is creating, in collaboration with the artist from Friborg, Serge Lowrider, a range of limited edition products as well as a \u201cWe love it\u201d mural retracing the brand’s history.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/07\/1-Site_de_Marque-2021-Histoire-Images-V1-25.06.21-08-1.jpg” icon_alignment=”left” _builder_version=”4.16″ _module_preset=”default” header_level=”h3″ header_font_size=”28px” body_link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22body_link_text_color%22%93}”]<\/p>\n

Launch of a delicious range of 7 couverture chocolates intended for food service professionals, pastry chefs and restaurateurs.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/savoir-faire-lait-villars.png” title_text=”savoir-faire-lait-villars” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”e6c1eaa8-524a-44f2-b25c-ffc67a3e1a36″ custom_margin=”90px||0px||false|false” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”30px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Milk, Switzerland’s white gold<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” custom_margin=”30px||||false|false” hover_enabled=”0″ global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22link_text_color%22%93}” sticky_enabled=”0″]Located in an exceptional dairy basin in the heart of the meadows of the Swiss Alps, Villars Ma\u00eetre Chocolatier exclusively collects Swiss milk of incomparable quality and purity.<\/p>\n

Its collection basin extends from Neuch\u00e2tel to Bern via Friborg. Four main breeds of cows are at work in these regions: the Simmental, the Brown Swiss, the Brown Spotted or Swiss Fleckvieh and the Holstein which has replaced the famous Fribourg black and white spotted breed. These farms practice the traditional method of breeding: balanced food – hay and fresh grass -, grazing in accordance with natural rhythms, daily contact with the animals and preservation of the environment in the plain and the mountains.<\/p>\n

The quality and variety of herbs on which the cows feed and the purity of their environment thus explain the unique taste and smoothness of Swiss milk.<\/p>\n

It is the marriage of this PURE Swiss milk and selected cocoa beans, sublimated by the know-how of the Ma\u00eetres Chocolatiers de Villars which is found in all the finesse of Villars chocolates.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/savoir-faire-feves.png” title_text=”savoir-faire-feves” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”e6c1eaa8-524a-44f2-b25c-ffc67a3e1a36″ custom_margin=”90px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”40px||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”30px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Cocoa beans, the origin of the taste<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” custom_margin=”30px||||false|false” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22link_text_color%22%93}”]<\/p>\n

From Oceania, Africa and South America, our beans are selected for their quality and typicity.<\/p>\n

Notes of bananas or red fruits in Madagascar, touch of coconut in Ivory Coast or grilled dried fruits in Ghana, flavors of cinnamon spices in Ecuador, each terroir gives the beans a specific aroma that the Ma\u00eetres Chocolatiers de Villars select and assemble for original creations.<\/p>\n

In the Villars factory in Friborg, the beans are roasted batch by batch and are adapted to each origin, to extract the best aromas. The cocoa beans are then carefully refined until they become a soft paste. It will then remain to concher this dough for a long time, to stir it to refine the texture and reveal all the aromas and smoothness.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”0px||40px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.villars.com\/wp-content\/uploads\/2021\/06\/savoir-faire-ingredients.png” title_text=”savoir-faire-ingredients” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Titre” _builder_version=”4.16″ _module_preset=”e6c1eaa8-524a-44f2-b25c-ffc67a3e1a36″ custom_margin=”90px||0px||false|false” custom_margin_tablet=”” custom_margin_phone=”40px||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”30px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Ingredients, source of wealth<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” link_text_color=”gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e” custom_margin=”30px||||false|false” global_colors_info=”{%22gcid-f01d8f96-5c9f-4ef9-b282-d7e797d7021e%22:%91%22link_text_color%22,%22link_text_color%22%93}”]<\/p>\n

The careful selection of natural ingredients at the source is part of the development of lasting relationships with our suppliers, favoring the local origin of products.<\/p>\n

The 100% Swiss sugar from beets, grown exclusively in the Swiss region, meets sustainability criteria:<\/p>\n

    \n
  • short distribution channel<\/li>\n
  • intelligent waste recycling<\/li>\n<\/ul>\n

    The liqueurs come from the best distilleries in Switzerland and around the world<\/span> . For example, apricot and Williams pear liqueur from Valais, kirsch from Zug, absinthe from Val de Travers embellish Villars chocolates with their particular flavor.<\/p>\n

    Beyond Switzerland, the Ma\u00eetres Chocolatiers de Villars travel the world in search of the best marriages. Roman hazelnuts, Candied oranges from Italy or Nougat from Mont\u00e9limar sublimate<\/span> the range of flavors of Villars chocolates.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Villars storySince 1901, Villars has been a story of traditions renewed by permanent creation. A story of passion for the dairy and cocoa farming regions, for chocolate-making know-how and time enough to do it right. A story of an outstanding brand encountering the discerning consumer. Villars, pure Swiss chocolate the heart of Fribourg and […]<\/p>\n","protected":false},"author":1,"featured_media":294075,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-266632","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nVillars: All the traditional know-how of Swiss chocolate<\/title>\n<meta name=\"description\" content=\"The Villars Swiss master chocolate makers share their knowledge and the rigorous selection of ingredients needed to make a quality chocolate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.villars.com\/en\/traditional-know-how\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Villars: All the traditional know-how of Swiss chocolate\" \/>\n<meta property=\"og:description\" content=\"The Villars Swiss master chocolate makers share their knowledge and the rigorous selection of ingredients needed to make a quality chocolate\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.villars.com\/en\/traditional-know-how\/\" \/>\n<meta property=\"og:site_name\" content=\"Villars Swiss\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-15T16:07:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.villars.com\/wp-content\/uploads\/2022\/05\/traditional-know-how\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"26 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Villars: All the traditional know-how of Swiss chocolate","description":"The Villars Swiss master chocolate makers share their knowledge and the rigorous selection of ingredients needed to make a quality chocolate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.villars.com\/en\/traditional-know-how\/","og_locale":"en_US","og_type":"article","og_title":"Villars: All the traditional know-how of Swiss chocolate","og_description":"The Villars Swiss master chocolate makers share their knowledge and the rigorous selection of ingredients needed to make a quality chocolate","og_url":"https:\/\/www.villars.com\/en\/traditional-know-how\/","og_site_name":"Villars Swiss","article_modified_time":"2023-02-15T16:07:28+00:00","og_image":[{"url":"https:\/\/www.villars.com\/wp-content\/uploads\/2022\/05\/traditional-know-how","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"26 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.villars.com\/en\/traditional-know-how\/","url":"https:\/\/www.villars.com\/en\/traditional-know-how\/","name":"Villars: All the traditional know-how of Swiss chocolate","isPartOf":{"@id":"https:\/\/www.villars.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.villars.com\/en\/traditional-know-how\/#primaryimage"},"image":{"@id":"https:\/\/www.villars.com\/en\/traditional-know-how\/#primaryimage"},"thumbnailUrl":"https:\/\/www.villars.com\/wp-content\/uploads\/2022\/05\/traditional-know-how","datePublished":"2021-07-16T08:29:35+00:00","dateModified":"2023-02-15T16:07:28+00:00","description":"The Villars Swiss master chocolate makers share their knowledge and the rigorous selection of ingredients needed to make a quality chocolate","breadcrumb":{"@id":"https:\/\/www.villars.com\/en\/traditional-know-how\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.villars.com\/en\/traditional-know-how\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.villars.com\/en\/traditional-know-how\/#primaryimage","url":"https:\/\/www.villars.com\/wp-content\/uploads\/2022\/05\/traditional-know-how","contentUrl":"https:\/\/www.villars.com\/wp-content\/uploads\/2022\/05\/traditional-know-how"},{"@type":"BreadcrumbList","@id":"https:\/\/www.villars.com\/en\/traditional-know-how\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.villars.com\/en\/"},{"@type":"ListItem","position":2,"name":"Traditional know-how"}]},{"@type":"WebSite","@id":"https:\/\/www.villars.com\/en\/#website","url":"https:\/\/www.villars.com\/en\/","name":"Villars Swiss","description":"Ma\u00eetre Chocolatier depuis 1901","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.villars.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/pages\/266632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/comments?post=266632"}],"version-history":[{"count":13,"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/pages\/266632\/revisions"}],"predecessor-version":[{"id":296252,"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/pages\/266632\/revisions\/296252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/media\/294075"}],"wp:attachment":[{"href":"https:\/\/www.villars.com\/en\/wp-json\/wp\/v2\/media?parent=266632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}