{"id":262639,"date":"2021-07-05T11:00:35","date_gmt":"2021-07-05T11:00:35","guid":{"rendered":"https:\/\/www.villars.com\/france\/?p=262639"},"modified":"2021-08-07T14:15:32","modified_gmt":"2021-08-07T14:15:32","slug":"les-120-ans-chocolates","status":"publish","type":"post","link":"https:\/\/www.villars.com\/france\/les-120-ans-chocolates\/","title":{"rendered":"Les 120 ans chocolat\u00e9s"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;40px|||||&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Pour ses 120 ans, La chocolaterie Villars invite l\u2019artiste fribourgeois Lowrider \u00e0 revisiter l\u2019univers graphique de ses \u00ab cultissimes \u00bb chocolats.<\/p>\n<p>\u00c0 l\u2019occasion de ce jubil\u00e9, le Ma\u00eetre Chocolatier fribourgeois s\u2019associe avec le street artist Serge Nidegger \u00ab Lowrider \u00bb qui signe une fresque colossale mettant en lumi\u00e8re les valeurs de la marque sur les parois-m\u00eames de la chocolaterie. L\u2019artiste a r\u00e9alis\u00e9 la fresque color\u00e9e \u00ab On l\u2019adore \u00bb retra\u00e7ant l\u2019histoire de la marque au travers de ses valeurs illustr\u00e9es dans un style vintage bien connu du sp\u00e9cialiste des peintures murales. La fresque \u00ab reprend visuellement ce qui rend unique Villars depuis 120 ans : l\u2019attention que nous portons \u00e0 la s\u00e9lection des mati\u00e8res premi\u00e8res, nos produits embl\u00e9matiques, l\u2019attachement aux traditions et l\u2019ancrage en local \u00bb, d\u00e9clare Isabelle Larfeuille, Directrice G\u00e9n\u00e9rale Adjointe de Villars.<\/p>\n<p>Cette cr\u00e9ation habillera \u00e9galement une gamme capsule en \u00e9dition limit\u00e9e. 4 produits exclusifs seront propos\u00e9s \u00e0 l\u2019image de la fresque anniversaire : une boite de chocolats fins disponible d\u00e8s le 24 juin \u00e0 la boutique de la chocolaterie, et \u00e0 partir du mois d\u2019ao\u00fbt, un assortiment de papillotes pralin\u00e9s dans sa boite m\u00e9tal, un sachet de mini chocolats lait et noir ainsi que les fameuses t\u00eates au choco qui seront \u00e0 retrouver \u00e0 la boutique Villars, sur la boutique en ligne <a href=\"https:\/\/shop.villars.com\/fr\/\">shop.villars.com<\/a> ou dans la plupart des magasins alimentaires de Suisse.<\/p>\n<p>Des collaborations cr\u00e9atives historiques Depuis sa cr\u00e9ation, Villars a toujours \u00e9t\u00e9 inspir\u00e9e par le monde artistique. La premi\u00e8re association est sign\u00e9e Martin Peikert. Graphiste et affichiste zougois, il dessinera la fameuse vache Villars, qui devient le premier embl\u00e8me officiel de la marque en 1928. C\u2019est ensuite Emile Cardinaux, artiste peintre bernois, qui r\u00e9alise des affiches qui ont fait r\u00eaver toute une g\u00e9n\u00e9ration. Plus r\u00e9cemment, Jaques Vallotton, dessinateur et caricaturiste romand, a amen\u00e9 une touche de fra\u00eecheur et de gaiet\u00e9 avec sa petite vache Mumu Cow, dessin\u00e9e en 1999.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<blockquote><p>C\u2019est une grande fiert\u00e9 et un plaisir de travailler pour la plus belle marque de la ville. On a tous grandi avec leur chocolat, on a tous notre pr\u00e9f\u00e9r\u00e9 : moi c\u2019est la t\u00eate au choco, avec les petits d\u00e9fauts dans la bo\u00eete en carton fra\u00eechement sortie de la fabrique au magasin de l\u2019ancienne usine. Mon atelier est le voisin direct de l\u2019usine, on a l\u2019odeur le matin en arrivant, \u00ab on l\u2019adore\u00bb. <span style=\"color: #c0852d;\">Lowrider, street artist<\/span><\/p><\/blockquote>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/www.villars.com\/france\/wp-content\/uploads\/sites\/2\/2021\/07\/serge_lowrider_hm.jpg&#8221; title_text=&#8221;serge_lowrider_hm&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l&#8217;occasion de ses 120 ans, le Ma\u00eetre Chocolatier fribourgeois s\u2019associe avec le street artist Serge Nidegger \u00ab Lowrider \u00bb qui signe une fresque colossale mettant en lumi\u00e8re les valeurs de la marque sur les parois-m\u00eames de la chocolaterie.<\/p>\n","protected":false},"author":1,"featured_media":262911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1400","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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