1. Definitions

Cookies are pieces of information deposited in the terminal equipment of an Internet user by the server of website the user is visiting. They are used by a website to send information to the user’s browser and to enable the browser to send information back to the originating site (e.g. a session identifier or language choice).

Only the sender of a cookie can read or modify the information contained in it.

There are different types of cookie:

  • session cookies that disappear as soon as you leave the site;
  • permanent cookies that remain on your terminal until their lifetime expires or until you delete them using your browser’s features.

You are informed that, during your visits to this site, cookies may be installed on your terminal equipment.

  1. Purpose of the cookies used

Some of the cookies used by the Publisher are exclusively intended to enable or facilitate electronic communication (detection of connection errors, identification of connection points, etc.).

Others are strictly necessary for the provision of online communication services at your express request (shopping cart, screen display preferences, etc.).

Others are used:

  • to analyse the number of visitors and the use made of the site, in order to improve the browsing experience;
  • to improve the relevance of advertisements on the site;
  • to make the site more user-friendly and interactive.
  1. What cookies do we use?

The cookies used on the site are:

  • the Publisher’s cookies;
  • third-party cookies selected by the Publisher for specific purposes.

3.1 Publisher’s cookies

These cookies are necessary for the operation of the website and cannot be disabled in our systems. They are generally set up as a response to actions you have taken that constitute a request for services, such as setting your privacy preferences, logging in or filling out forms. These cookies do not store any personally identifying information.

The cookies deposited by the Site’s tools are detailed in the table below:

Type Surname What are they for? Lifetime
Permanent cookie Prestashop-XXX Prestashop e-commerce CMS operation, saving your shopping cart> 20D


3.2 Third party cookies

On the other hand, the Publisher uses services offered by third parties.

3.2.1 Cookies for audience measurement

The Publisher uses third parties to measure the audience of the Site.

For information purposes, the Publisher uses, among other things, the Google Analytics service, which enables them to count visitors and identify the way they use the site. It is a statistical tool that allows the Publisher to improve its website by taking into account visitor needs.

The data generated by these cookies concerns:

  • your use of the site, such as the pages you have visited;
  • your IP address to determine the city of connection. This data is immediately anonymised after localisation and is not passed on to Google.

The cookies used are detailed in the table below:

  Type Surname COMPANY What are they for? Lifetime
1 Session cookie _ga Google Inc This cookie is used to track the visitor’s session. session
2 Permanent third-party statistical and tracking cookie _gat_UA Google Inc This cookie is used to track the visitor’s session. 1 day
3 Permanent third-party statistical and tracking cookie _gcl_au Google Tag Manager Used by Google 3 months
4 Permanent third-party statistical and tracking cookie _utma Google Analytics Like an individual counter, it records the number of sessions of a single user, the date/time of the first and last visit. Its role is mainly to distinguish unique visitors to a given site.
It is created as soon as the JavaScript library is executed and is updated with each action recorded by Analytics (page view, in particular).
24 months
5 Session cookie _utmc Google Analytics Session cookie complementary to _utmb , it identifies the end of a session. It therefore expires with it. Session


3.2.2 Cookies for targeted advertising

In order to offer you advertising about the Publisher, certain cookies are placed on your terminal, such as:

  Type Surname COMPANY What are they for? Lifetime
1. Permanent cookie Facebook-Pixel Facebook The pixel allows us to retarget advertisements to Internet users who have visited the Chocolat Villars sites. Campaigns highlighting Chocolat Villars content can be sent to Internet users. 30 days
2. Permanent cookie DATR Facebook When you create or sign in to a Facebook account, cookies are stored on your computer so that you can stay logged in when you visit Facebook. The Facebook button on our website is hosted by Facebook and your browser sends the data from this cookie to Facebook when the button is set in your browser. This data is used by Facebook to associate the Facebook button with your Facebook account. This data is not accessible to us and is not sent to us by Facebook. 12 months
3. Permanent cookie en Facebook Facebook advertising cookie used for tracking and targeting 9 months
5. Permanent cookie 1P_JAR Google Google’s advertising cookie used for tracking and targeting (Google Ad Personalisation) 1 month


  1. Improving the usability and interactivity of the Site

To enable you to access certain features of the site, the Publisher uses services offered by third parties, such as:

1. Permanent cookie sb Facebook Used by Facebook to support the Facebook connection. 12 months
2. Permanent cookie wd Facebook Used by Facebook to support the Facebook connection. 12 months
3. Permanent cookie KHcl0EuY7AKSMgfvHl7J5E7hPtK Paypal These cookies are used to display the Paypal banners and to carry out the purchase functions offered on the site by Paypal 30 minutes
4. Permanent cookie X-PP-K Paypal These cookies are issued when you make a payment via Paypal. Paypal session / Security 12 months
5. Permanent cookie X-PP-SILOVER Paypal These cookies are issued when you make a payment via Paypal. Paypal session / Security 12 months
6. Permanent cookie cookie_check Paypal These cookies are issued when you make a payment via Paypal. Paypal session / Security 12 months
7. Permanent cookie tsrce Paypal These cookies are issued when you make a payment via Paypal. Paypal session / Security 12 months
8. Permanent cookie PYPF Paypal Paypal uses cookies to recognise its customers and to reduce the time it takes for the user to log in to their Paypal account by checking their email address in the Paypal database. 1 month
9. Permanent cookie Akavpau_ppsd Paypal PAYPAL cookies are necessary for this integration to work properly. Session


These features rely on third-party cookies that are deposited directly by the service providers.

The Publisher is not responsible in any way for the content or operation of any social network, including those that may be linked to the Site.

  1. Collection of your consent

When you first visit our site, you will be given the opportunity to accept or decline the use of certain cookies.

If you do not want cookies to be installed or read on your terminal equipment, an opt-out cookie will be placed on your equipment, so that the Publisher can record the information that you have objected to the use of cookies. If you delete this opt-out cookie, it will no longer be possible to identify you as having opted out of the use of cookies.

Similarly, when you accept the use of cookies, a consent cookie is set.

Consent or refusal cookies must remain on your terminal equipment. You can change your wishes at any time as described in the following section entitled “Cookie Management”

  1. Cookie management

You have several options for deleting and managing cookies and other trackers.

6.1 Computer settings

While most browsers are set by default to accept the installation of cookies, you can choose to accept all cookies, to reject them systematically or to choose which ones you accept depending on the sender. You can also regularly delete cookies from your terminal via your browser.

However, don’t forget to configure all the browsers on your various terminals (tablets, smartphones, computers, etc.).

The configuration of each browser is different for managing cookies and your preferences. This is described in the help menu of your browser, which will tell you how to change your cookie preferences. For example:

However, please note that if you set your browser to reject cookies, certain features, pages and areas of the site will not be accessible, for which we cannot be held responsible.

6.2 Opposition platforms

Several advertising platforms also offer you the option to refuse or accept cookies used by their member companies. These centralised mechanisms do not block the display of advertisements, but only prevent the installation of cookies that allow us to tailor advertisements to your interests.

For example, you can visit www.youronlinechoices.com to prevent the installation of these cookies on your terminal. This site is offered by the digital advertising professionals grouped within the European Digital Advertising Alliance (EDAA) and managed in France by the Interactive Advertising Bureau France.

It will allow you to find out which companies are registered with this platform and which offer you the possibility of refusing or accepting the cookies used by these companies to adapt the advertisements likely to be displayed on your terminal to your browsing information: http://www.youronlinechoices.com/fr/controler-ses-cookies/.

This European platform is shared by hundreds of Internet advertising professionals and constitutes a centralised interface allowing you to express your refusal or acceptance of the cookies that may be used to adapt the advertisements that may be displayed on your terminal to terminal navigation.

6.3 Cookie management module

Finally, a module allows you to choose which cookies you wish to accept and which you wish to reject on this site.

You can access the module and change your preferences at any time, by clicking on this link [insérer un lien renvoyant vers le module de gestion des cookies] attente de MICHAEL FLEURY .

  1. Protection of personal data

In the context of the use of cookies as described in this document, the Publisher, in their role as controller, is likely to process personal data about you.

The data collected is necessary to achieve the defined objectives of each cookie. They are only intended for the authorised departments of the Publisher and/or the company issuing the third-party cookies.

Your personal data may be transferred to a subcontractor in the United States, in the context of social network cookies or Google Analytics. The following categories of data will be communicated to the latter: pages visited, IP addresses, device data.

Personal data collected via cookies is never kept longer than necessary to achieve the defined objective of the cookie, and in no case longer than 13 months.

In accordance with the provisions of the General Data Protection Regulation, individuals have the right to query, access, rectify, erase, object on legitimate grounds and expect the portability of data concerning them.

Where consent is the legal basis for processing, you have the right to withdraw your consent at any time.

The data collected is, after the death of the person, kept for the time necessary for the Publisher to comply with its legal and regulatory obligations. At the end of this period, the data will be deleted, unless the person decides that it should be communicated to a third party of his or her choice, in accordance with the provisions of Article 85 of Law No. 78-17 of 6 January 1978 on information technology, files and freedoms, amended in 2018.

To exercise this right, you can contact the Data Controller either via the online form or by post: Villars Maître Chocolatier – Rte de la Fonderie 18 – 1700 Fribourg – Switzerland Customers residing in the European territory have the same rights, as well as portability, pursuant to the RGPD, which is applicable to the processing of their personal data, to be asserted with the above-mentioned Data Controller.

In order to ensure better protection of your rights, the Publisher has appointed a Data Protection Officer whom you may contact as necessary at the following address dpo@savencia.com.

You have the right to lodge a complaint with the competent supervisory authority.

For more information, see the Privacy Policy