1. Home
  2. Villars, 100% Swiss
csm ENGAGEMENT 7fb6c44996 - Villars, 100% Swiss

Villars is a story of commitment

Since it was founded, Villars Maître Chocolatier has been built on convictions. And these convictions have become the company commitments.

To offer the finest chocolate, respecting the strictest standards of the trade. To play a role in company life, to behave responsibly towards employees and the environment.

To work in compliance with the values of transparency, both in how we choose and cultivate raw materials and ingredients. And to be rightfully proud of our origins, the Canton of Fribourg, in Switzerland.

montagne - Villars, 100% Swiss

Swissness forever

Villars Maître Chocolatier, Pur Chocolate Suisse, or Pure Chocolat Suisse, proudly asserts its Swiss origins and puts the Swiss Cross on its chocolate bars. This is no coincidence. It’s our longstanding commitment.

Villars Maître Chocolatier has always favoured raw materials and suppliers from Switzerland: 100% Swiss milk and sugar, as well as most of the packaging. To obtain exceptional chocolate, Villars has chosen to select and roast the cocoa beans itself on site at the chocolate factory in the heart of Switzerland, in Fribourg. Offering the best chocolate, in full compliance with the standards of the profession, also means being responsible towards its employees and its environment. This is why the company works in accordance with the values of transparency, both in the choice of raw materials and ingredients.

This is borne out by the partnerships we have with local Swiss producers.

LAIT SUISSE V2 01.07 - Villars, 100% Swiss

100% swiss milk

Sole rights to use the logo of Swissmilk, the official body for promoting Swiss milk, on our packaging.
SUCRE SUISSE - Villars, 100% Swiss

100% Swiss sugar

Authorisation from the Swiss sugar industry associations to use their official logo on our packaging.

Swiss milk and sugar to be supplied as close as possible to the chocolate factory. Located near an exceptional dairy basin in the Swiss Alps, Villars, a committed chocolate factory, is setting up partnerships to collect milk from local producers. Established in the neighboring cantons, these small family farms in the Pays de Vaud, Bern, Friborg and Lucerne practice a traditional method of breeding which gives Swiss milk this unique and incomparable taste, whose taste quality and smoothness are are found in chocolate.

Villars exclusively collects milk from small family farms of animals from the best dairy breeds that feed on fresh grass and hay. In Switzerland, milk production is a centuries-old tradition and the regulations of the dairy sector are l one of the strictest in the world. To go even further and guarantee sustainable milk production, Villars offers a range of three chocolate bars with milks drawn from Swiss terroirs (Friborg, Bern and Pays de Vaud) which proudly bear the Swiss Milk Green label.

By using milk certified Swiss Milk Green, Villars contributes to the development and influence of the Swiss milk industry, committed to animal welfare and widely acclaimed by Swiss consumers. Villars can thus claim a local origin, a guarantee of freshness, exemplary quality, sustainable production and processing. The 100% Swiss sugar comes from the Aarberg sugar factory located 40 km from the chocolate factory, which allows Villars to be part of the short supply chains. This sugar comes from beets harvested throughout Switzerland and produced using an environmentally friendly culture. The sugar refinery recycles and recycles all the co-products of the sugar industry.

Corporate social responsibility

Villars’ CSR approach is also based on the Swiss Triple Impact program. To accelerate its responsible and social business approach, Villars has opted for the Swiss Triple Impact program, a Swiss B-Lab initiative that supports companies wishing to transform their organization by making them more resilient and agile.

By involving all of its employees, Villars has set itself the challenge of 4 priority SDGs (UN Sustainable Development Goals) allowing a positive impact on society and the environment. The ambition of Villars is strong: to establish its environmental, social and societal diagnosis, in a process of progress and to confront the very demanding international reference B-Corp in order to find the best levers to be a responsible and conscious player.

Healthy, responsible, Clean Label and eco-designed products to meet consumers’ expectations.

Villars is committed to a Clean Label approach by reducing its ingredient lists as much as possible and using only natural ingredients, without preservatives, without controversial ingredients, without palm oil and without soy lecithin. Villars is also implementing nutritional labeling by the portion in order to inform consumers about the nutritional values of a reasoned quantity. In 2021, more than half of Villars chocolate packaging carries it.

Villars is committed to an eco-design approach by integrating the environment from product design and reducing its impact on natural resources. Villars limits the use of plastic and the weight of the materials used for its packaging as much as possible. All the by-products from the production of Villars chocolate are upgraded: 9% for methanation, 25% for energy recovery, 31% are recycled and 35% are intended for animal feed.

Chocolat Villars is committed to sustainable cocoa

Sustainable and traceable cocoa supplies for a more responsible sector. In order to offer high quality, unique and rare chocolates and guarantee traceability and sustainability of the sector, 30% of cocoa purchases come from sustainable and Rainforest Alliance certified sectors.

In 2025, Villars is aiming for 100% of its cocoa purchases traced and resulting from sustainable partnerships. Villars has chosen the Rainforest Alliance certification.

International symbol of sustainability, this label means that cocoa beans have been produced using methods that support the three pillars of sustainable development: social, environmental and economic. Villars is also one of the founding members of the Chocosuisse platform, a federation of Swiss chocolate manufacturers, which works to promote an economically, socially and ecologically sustainable chocolate sector.

Our shop

trolley - Villars, 100% Swiss

Chocolate shop

Foundry Road 2
CH-1701 Friborg, Switzerland
T: +41 26 426 65 49
E: info(at)

Calculate route

Opening hours:

Monday to Friday: 8:30 a.m. – 5:30 p.m.
Saturday: 8:30 a.m. – 12:30 p.m.

Our news

Autour du Monde

Autour du Monde

In 2022 discover new delicious pleasures
4 destinations, 4 new sensations and 4 reasons to give in!

Milk Corn & Dark Nougat

Milk Corn & Dark Nougat

Always more gluttony! Two equally generous new recipes enrich the range. Carefully wrapped in a linen canvas paper enhanced with a fine design evoking poya, the new Lait Maïs and Noir Nougat recipes are the result of an incomparable Swiss chocolate tradition allied to...

Oesch’s die Dritten and Villars

Oesch’s die Dritten and Villars

A 100% Swiss collaboration Tasting Villars chocolate provides a unique emotion and gustatory pleasure that transports you to the purity, naturalness and authenticity of Switzerland through its landscapes, mountains, nature and lakes. The music of Oesch's die Dritten...

Swiss milk creations

Swiss milk creations

Discover the latest Villars recipe Proud of its Swiss origin and particularly involved in the selection of the products offered, Villars Maître Chocolatier has always fostered raw materials and suppliers from Switzerland. Thanks to a meticulous selection and a high...

120 years of chocolate

120 years of chocolate

On the occasion of his 120th birthday, the Maître Chocolatier from Friborg joins forces with the street artist Serge Nidegger “Lowrider” who signs a colossal fresco highlighting the values of the brand on the walls of the chocolate factory.

Lait Maïs & Noir Nougat

Lait Maïs & Noir Nougat

Toujours plus de gourmandise ! Deux nouvelles recettes tout aussi généreuses enrichissent la gamme. Soigneusement emballées dans un papier toile de lin rehaussé d’un dessin tout en finesse évoquant la poya, les nouvelles recettes Lait Maïs et Noir Nougat sont le...

Cacao Durable

Cacao Durable

Villars s’engage pour un cacao durable Le 28 juin 2017, Villars s’engage en tant que membre fondateur sur la Plateforme Suisse du Cacao Durable.Ce qui rend cette plateforme unique et forte : elle rassemble les principaux fabricants de chocolat en Suisse, le SECO ainsi...